Jacob Irizarry

Welcome, and thanks for visiting! I created this site to provide a comprehensive overview of my personal and professional journey as you consider my application for the SDR Manager position at Nooks.

Explore the content at your convenience, and feel free to reach out with any questions.

- Jacob

Career Journey

  • Landed my role out of thousands of applicants through strategic prospecting and cold-calling. Currently #2 on my team for quota attainment in my first quarter out of ramp.

    • 25% reponse rate through LI video prospecting

    • 20-30 cold-calls a day to source my own pipeline

  • Promoted from the SDR role to SDR Manager after 10 months. I inherited a team that had not exceeded 43% of quota in the last 1.5 years. My results so far are:

    • Q2 FY25 122% of Quota

    • Q1 FY 25 90% of Quota first quarter in role

    • 6 of my 7 reps hit quota for the first time in their SDR career. Some being in the SDR role for as long as 3 years.

  • Dove into the SDR role with the goal of progressing my career in SaaS sales. My results during this period were:

    •  Attainment FY24:

      • Q1 191% to quota (Ramp)

      • Q2 165% to quota (Top Performer)

      • Q3 156% to quota (Top Performer)

    • Developed and led Roadmap To Quota onboarding session for each new-hire cohort

    • CORE4 Award Recipient - Mentorship & Collaboration

    • Led onboarding sessions for each new SDR cohort.

  • VP of Sales for a fast-growing home services company. Led B2C and B2B sales functions. My role included:

    • Lead entire sales org of 30+ reps and grow company to $5 million ARR.

      • Field (B2C)

      • Inside Sales & CX

      • Commercial (B2B)

    • Personally closed $500k in commercial business.

    • Championed the adoption and purchased software solutions:

      • HubSpot

      • Samsara

      • FieldRoutes

      • Applause

Feedback

30 Days

  • Understand the Team: Conduct one-on-one meetings with each SDR to learn about their strengths, weaknesses, goals, and current challenges.

  • Learn Processes & Tools: Familiarize myself with Nooks’ sales playbook, CRM, and prospecting tools to identify areas for optimization.

  • Build Trust:

    Establish rapport with the SDR team and cross-functional departments (i.e., marketing, AEs) to create alignment.

  • Set Immediate Goals: Develop a clear action plan to improve SDR productivity and morale.

  • Live the Role

    Cold-call with my team to set the example and assist in driving demand-generation efforts.

30-60-90

60 Days

  • Refine Processes: Implement quick wins based on findings from the first 30 days.

  • Develop Training Programs: Roll out tailored coaching sessions to improve core skills like objection handling, time management, and personalization.

  • Collaboration: Introduce regular team meetings and syncs with AEs to improve handoffs and feedback loops.

  • Experiment & Iterate: Test new outbound strategies, such as multi-channel campaigns or personalized messaging, and track results.

  • Foster Accountability: Implement a recognition system to reward top-performing SDRs and motivate the team.

90 Days

  • Achieve Team Quota:

    Drive the SDR team to hit or exceed their pipeline and meet goals for the quarter.

  • Expand Playbooks:

    Create a data-driven SDR playbook that aligns with Nooks' growth objectives.

  • Build a High-Performance Culture: Establish routines like weekly kickoff/wrap-up calls, peer-to-peer coaching, and celebration of wins.

  • Analyze & Scale: Use performance data to identify trends and refine processes.

  • Present Outcomes: Deliver a comprehensive report on the team's progress and propose long-term strategies.

I grew up moving between Florida, Texas, Arizona, and Utah. Whether it’s swimming laps, hiking, snowboarding, or just being outside, I enjoy staying active and being outdoors. In my free time, I love traveling with my wife, playing the guitar, baking, and exploring nature.

Languages are a huge passion of mine. Most people don’t know this, but I speak Mandarin, Papiamento, and Spanish.

I come from a Hispanic family. My dad is from Puerto Rico and my mom is from Bolivia. They’ve taught me the importance of chasing my dreams and persevering through whatever obstacles we encounter. These lessons have driven me to become a top performer in every role I’ve held, and to lead with empathy to help others find success. I’m excited to bring this determination and experience to Nooks, where I aim to excel as a top-performing SDR Manager.

About Me